As a result, their newsletters end up looking the same every time. When it comes to optimization, these 7 strategies to optimize your email campaigns might be a good starting point.Īlthough how your emails look is one of the most important factors of all.Ī lot of email marketers use the same email template over and over again. Email marketing is also a very personal way of reaching your target customers.īut if your email campaigns aren’t optimized, then you could be missing out on valuable clicks and revenues. It’s a powerful yet simple way to connect with people.
About 2.5 billion people, that’s more than 34% of the global population use email. Out of all the marketing channels, email has the highest return on investment.
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